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This website sunbornshading.com states the following, "Servicing the hospitality and healthcare industry for over 30 years Sunborn Shading offers beautiful and versatile fire retardant window shading products that provide excellent light control and privacy to any setting." We viewed that the website said " We have built our reputation on industry knowledge, integrity, reliability and our ability to work within any budget." It also said " We are fully committed to our clients and pride ourselves in meeting even the toughest delivery schedules and installation deadlines." The header had Blinds as the highest ranking search term. It is followed by Bamboo Shades, Bamboo Blinds, and Cellular Shades which isn't as ranked as highly as Blinds. The next words they used was Discount Blinds. Discount window shades was included but will not be viewed by search engines.